Journal week 14, blog two

THIS is the kind of advertising that really inspires me. It is simple and has a clear message, but is also humorous. This is the kind of thing that will drag someone in. Obviously, the target market is the snowboarder population, specifically males ages 15-35. The contrasting black and white/ blue overtone gives it visual stimulation and the limited amount of text delivers a solid punchline. It also relates to the snowboard sterotype of wild "freaks". This is the kind of advertising I would want to work with.