Journal Week 14 blog one

Green screen techonology has opened up the advertising world exponentiallly. It has allowed for portrayal of a real situation, but without the expense of shooting it. For example, a professional snowboarding ad can be shot completely by green screen, eliminating the trouble of shooting on a mountain slope. Not only does this save time, but also money. The benefits far outweigh the cons but it is a little bit scary not knowing if what you are seeing is real or artificial.