Journal week 14, blog two

THIS is the kind of advertising that really inspires me. It is simple and has a clear message, but is also humorous. This is the kind of thing that will drag someone in. Obviously, the target market is the snowboarder population, specifically males ages 15-35. The contrasting black and white/ blue overtone gives it visual stimulation and the limited amount of text delivers a solid punchline. It also relates to the snowboard sterotype of wild "freaks". This is the kind of advertising I would want to work with.

Journal Week 14 blog one

Green screen techonology has opened up the advertising world exponentiallly. It has allowed for portrayal of a real situation, but without the expense of shooting it. For example, a professional snowboarding ad can be shot completely by green screen, eliminating the trouble of shooting on a mountain slope. Not only does this save time, but also money. The benefits far outweigh the cons but it is a little bit scary not knowing if what you are seeing is real or artificial.

Journal week 12, blog two

These are some of the top brands marketed in the United States. One has to thing about, not just the image that sells, but where that image came from and what it has behind it. There are companies and companies working to market these products or ideas. It's all about taking demand and capitalizing on it with creative determination. One word that is every advertiser/marketer goal is sell. Sell. Sell. Sell. How are we going to make this look irresistable to our target market? How are we going to make this image mean more than a picture? How are we going to invent a mood? A familiar feeling? A comfort? A longing. I'd like to get in advertising for the creative aspect of it. Not just in art, but ideas. It never stops growing.

Journal, week 12 blog one

ADVERTISING

One thing that this program gives us appropriate information to pursue is the world of advertising. I'm not a fan of business, but If I do end up in that world I would want to be working with ads. It's marketable creativity. In this society, advertising is so prominent that you cant' walk down the street without seeing something trying to sell you. Some ads that make a noise in the community are Nike, all make up brands, cars, movies, big department stores and electronics. Seeing these ads make the consumer believe they need the product, even if they dont. I think it would be interesting to work behind the scenes and create the appeal. I'd try to look past the fact that I'm trying to trick people and more to the side that I am making marketable art.

Journal, Week 11 blog two

I've been curious about the type of work and availibilty in film editing so I decided to do some research online. One of the websites that had valuable info was workforce50.com. It showed all of the video editing jobs currently available in various states, how much the starting salary was and the popularity index. I was suprised at the limited jobs available. I expected video editing to be a high demand job and there would be more opportunities especially in places like California where movie-making is key. The salaries, on the other hand, were not disappointing. Especially in places like New York, salaries are high from the starting point. Do I want to be a film editor? Maybe. I have not the education to decide right now if it's something I really want to do, but to know that there are jobs out there is more reassuring.

Journal Week 11, blog one

When talking about lighting I started thinking of instances in which it really comes into play. There are movies, ofcoarse, photography, graphic design, interior design and (drumroll please) fashion shows. Whether or not the audience realize it, the lighting is designed specifically for the show. The designer wants to create a mood for the atmosphere and paired with music, lighting can create that unique ambiance. I'm not one to really follow the fashion world, but after watching clips on youtube of fashion week in Paris, I can see how important it is to have proper effects. One show consisted of all leather pieces. To say the least, it was biker chick couture. Now, if the lighting during this short show was a mixture of whimsical pinks and slow spotlights, it would totally take away from the whole production. The lighting they used was so appropriate, even a person who thinks fashion shows are a waste of money and time could get into it. They had strobe lights along with in your face flourescents. Pair that with some 80's rock mixed with contemporary beats and you have yourself some bonified entertainment.

Sketch week 9

Seeing Unity

Journal week 9, blog 2

Walt Disney is a legend. With as simple of an idea as a talking adventurous mouse, he built an empire that now is a multibillion dollar company and has changed the majority of American children's outlook on the cartoon world. Questions come to mind when thinking about his initial intentions. Did he predict that he'd be so successful? Did he ever want to do anything else with his life? Does he think his passion has been well perserved? Unfortunately, I cannot ever ask Walt this, but a part of me can sense that I can guess his answers. I mean, what an idea. What a world that he has created. Disney is everywhere. This notion is what some would consider too monopolizing, but others would just see it as a successful endeavor. It is an amazing thing that one mouse could make so much difference.

Journal week 9 blog one

One thing that always inspires me when I am having a mind block or lack of drive is 5 minutes of the joy that a Pixar short can bring me. So far, Pixar has created 43 of these short films, the most famous can be found on their website http://www.pixar.com/ or on youtube. My favorite is "For the Birds". It's just such a genius display of creativity and humor. I am convinced that even the most bitter man on earth would still giggle at this clip. It gets me thinking about the process in which it was made. I know I am in an animation class, but I've come to realize there is so much more behind animation when making film. Pixar doesn't just have the artists behind the computer, but the artists in front of a screenplay board, character production, creative developement department ect. I'd like to do some research with these other jobs and see what they entail.